Apparel retailers like Zalando, Zara, and ASOS are betting on AI virtual fitting rooms to create a better online shopping experience and cut costly returns (Sonja Wind/Bloomberg)

Sonja Wind / Bloomberg:
Apparel retailers like Zalando, Zara, and ASOS are betting on AI virtual fitting rooms to create a better online shopping experience and cut costly returns  —  Buying clothes online can leave shoppers frustrated and retailers drowning in returned goods.  Now brands hope that AI-powered tools will deliver the perfect fit.

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