Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads (Anu Adegbola/Search Engine Land)

Anu Adegbola / Search Engine Land:
Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads  —  Google is introducing a new generation of Gemini-powered ad formats across AI Mode and Search designed to make ads feel more conversational …

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