How focusing on West Africa helped music streamer Audiomack grow alongside industry giants like Spotify; 50% of its 40M monthly listeners are from Africa (Janko Roettgers/Fast Company)

Janko Roettgers / Fast Company:
How focusing on West Africa helped music streamer Audiomack grow alongside industry giants like Spotify; 50% of its 40M monthly listeners are from Africa  —  By focusing on rising stars from West Africa, Audiomack has been able to grow alongside much larger streaming music services.  —  Kendrick Lamar.

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